Brand situation

Make-A-Wish (MAW) began in 1980 as a non-profit granting wishes to severely ill children. Wishes are more than just a nice thing. A wish experience can be a game-changer for a child with a life-threatening medical condition. MAW has regional offices. The Columbus office serves Ohio, Kentucky and Indiana.

Delta video

The Ohio, Kentucky, Indiana MAW office works a lot with Delta airlines. In an effort to honor the relationship and build similar partnerships, they wanted to create a video that highlighted the effort and heart Delta puts in for every wish child and family that fly with them.

Objective

Highlight the powerful partnership with Delta and MAW through the story of one wish child and their family.

Project objective

Every year MAW celebrates the first wish kid’s birthday with a World Wish Day. Create a mailer that will get opened and not automatically thrown in the trash, and inspire people to give.